Given the financial crisis that has influenced every aspect of our life the last 4-5 years, you have to be creative in order to be successful. Businesses have to go every possible way in order to stand tall and make profit.
However, creativeness can be tricky, it can bring to success or to a big failure.
You choose what the case is for Celiac Supplies, a gluten free shop in Brisbane, that posted an image of a sign on its front door getting quickly positive and negative attention as well.
The sign reads:
"Dear Customers,
As of the first of February, this store will be charging people a $5 fee per person for "just looking."
The $5 fee will be deducted when goods are purchased.
That's because there has been high volume of people who use this store as a reference and then purchase goods elsewhere. These people are unaware our prices are almost the same as the other stores plus we have products simply not available anywhere else."
The sign reads:
"Dear Customers,
As of the first of February, this store will be charging people a $5 fee per person for "just looking."
The $5 fee will be deducted when goods are purchased.
That's because there has been high volume of people who use this store as a reference and then purchase goods elsewhere. These people are unaware our prices are almost the same as the other stores plus we have products simply not available anywhere else."
Owner of the gluten free produce store, Georgina, says that about 60 people a week would go into the store, ask questions and then buy the same or similar product at a supermarket chain or online.
We would recommend to Georgina to create an online store since the store already has a website. Sell products online will save time, money and most likely trouble. She will work less hours, make less effort and still get paid.
The traditional way of shopping is certainly more ideal for small businesses like this but as a recent Google study found, almost 49% of people buy their goodies online while the rest of them prefer the traditional purchase way. This way chances of selling to those that purchase online and those that buy things directly from stores are higher!
Source: www.webpronews.com
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