Monday 10 January 2011

World’s Worst Tourism Slogans

00:49

WWW.Branding.States.US:An analysis of brand-building elements in the US [An article from: Tourism Management]
Hilton: “Travel should take you places.” (Yes, it should. I think we can all agree on that totally meaningless statement. Would be nicer to say “take you someplace unique” but if you stay in a Hilton that wouldn’t quite work since the rooms look virtually identical no matter which country you go to.)
Fargo, North Dakota’s “Always Warm!” (No, everyone knows it’s warm in the summer and you freeze your ass off the rest of the year.)
British Colombia’s  “The Best Place on Earth.” Why not just come right out and tells us how fucking great B.C. really is.
“Andalucia. There’s only one.” If you can’t think of anything else to say about a place, this should work.
Annapolis, Maryland’s “Come Sail Away” — inviting visitors to come… and leave, preferably by boat.  
“Wales. The Big Country” No, Canada is a big country. So is China. And India, Brazil, Australia. If you’re going to start making shit up, why not say Wales is a tropical island with white sandy beaches and attractive, well-tanned natives who serve free beer around the clock. 

Source: Titanic Awards

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